Ever wondered what it takes to perform at SXSW?
In the latest episode of Pause/Play, we sit down with SXSW’s VP of Music Festival, B. Hobbs, and Senior Music Programmer Berkli Johnson to find out how artists are selected to perform at one of the biggest music festivals in the world. They walk us through the application process, share the do’s and don’ts of applying, explain how SXSW can be a valuable resource for artists looking to grow their careers, and offer tips on how musicians can increase their chances of being selected.
You can apply here to become an official SXSW artist: https://cart.sxsw.com/participate
Applications for the SXSW 2027 Music Festival close on November 20th.
Pause/Play is a listener-supported production of KUT & KUTX Studios in Austin, Texas.
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