As human beings, we are, in fact, creatures. Like any other living organism, energy conservation is of highest priority to our vibrant being, whether we are consciously aware of that fact and its influence over our behavior or not. So, how does that affect our decisions in life? In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss two great minds in psychology, and the founders of Behavioral Economics, Daniel Kahneman and Amos Tversky.
January 16, 2014