H-E-B’s road to Mi Tienda - KUT & KUTX Studios - Podcasts

Summary

What led H-E-B to go full Hispanic aisle? With the Mi Tienda brand, HEB went full into target Latino consumers from barbacoa, salsas y tamales. Guest is Manny Colunga, store leader at Mi Tienda in Houston, Texas.

« Is that Freddy Fender on my tortilla?

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