Two Guys on Your Head

Two Guys on Your Head > All Episodes

May 16, 2025

Threatening Punishment

By: Rebecca McInroy

In the moment, threatening punishment to see behavior change might seem like a good idea, but does it work? It turns out it depends on your goal. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of punishment and reveal why scolding, threats, and consequences might get short-term results but rarely lead to lasting change.