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October 3, 2025

The Weighted Vest: an update on popularity

By: Rebecca McInroy

Popularity shapes our choices every day, but in today’s world, what we perceive as “popular” is often steered by algorithms, targeted ads, push notifications, and the constant pull of social media; forces we may not fully recognize.

In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the psychology of popularity and how its influence has evolved in the digital age.