Two Guys on Your Head

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March 27, 2026

The Psychology of Memory

By: Rebecca McInroy

One of the greatest features of our brains is that we can forget things, but why is it so difficult to forget some things but not others? It turns out, our brains absorb information before we ever get a chance to evaluate it — and once something is in there, there’s no delete key. In the episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the psychology of memory.