With the constant allure of streaming numbers, pop music trends, and viral opportunities clouding contemporary release strategies, the loudest, most heavily-promoted voices are often the most inauthentic as well. Not so for Fort Worth-born, Austin-based singer-songwriter Natalie Price, whose unabashed passion for captive melodies and confessional lyrics only grew throughout a taciturn religious upbringing, where songwriting was deemed blasphemous and remained verboten throughout a formative age. But by fostering that once-forbidden fruit, Natalie’s instilled a method of making music strictly for her own sense of solace and self-expression rather than as an expense for digital metrics and fleeting engagement.
I mean, the moment we finished Price’s 2019 EP Through the Fog, we instantly recognized Natalie’s knack for staying frank in a way that thrills and chills, basically embellishment-free. Down to how she describes her style as “Ameri-kinda” (as opposed to tossing her idiosyncratic sound straight into the overarching Americana armoire that suits so many), Natalie Price is real as hell, plain and simple. So it’s fitting that her upcoming debut full-length is an eponymously-titled one, whose new tunes have attracted an upper echelon of ATX collaborators like David Ramirez, Lang Freeman, and Jaimee Harris alongside Nashville notables like Mary Bragg and Stephanie Lambring.
At the conclusion of June, ahead of Natalie Price‘s arrival on September 29th, Lambring and Price twinned up for an attestable alt-rock aura on the album opener and lead single, “Done”. So before catching her 7:30PM this Saturday at Calmen Thread, hear Price recoup the opportunity cost of pursuing music professionally in four minutes flat. Because after absorbing this harmony-heavy, distortion-dabbling, love-tampered earworm, you might just wonder what’s been “Done” to you too.