Rebecca McInroy

Popularity shapes our choices every day, but in today’s world, what we perceive as “popular” is often steered by algorithms, targeted ads, push notifications, and the constant pull of social media; forces we may not fully recognize.

In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the psychology of popularity and how its influence has evolved in the digital age.

We often assume our choices reflect personal taste: selecting the “best” products, enjoying the movies we “want” to see, and listening to the music we believe is “good.” Yet underlying these decisions is the powerful influence of popularity. It doesn’t just affect what we buy—it informs how we evaluate ideas, people, and beliefs.

In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy examine the psychology of popularity and its impact on our everyday judgments.

Humans may take the card we swipe for granted at the grocery store when we buy food, or look at our bank balance and not even think of how unique it is that we can translate those little numbers into experiences and things. It’s merely one of the benefits of having big brains.

In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of how our brains determine value.

Every day we’re surrounded by a flood of negative headlines, and it can take a real toll on our mental health. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy share practical ways to protect your well-being and stay mentally strong in the midst of all the noise.

To resist or not to resist? That is the question. And the answer is—shocker to no one—it depends. But what it depends on matters a lot. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the fine line between resistance as healthy self-preservation versus resistance as missed opportunity, and what to take into account when considering a path forward.

We spend an increasing proportion of our time online, and, given the importance of social media to human welfare, the external factors that shape online behavior are important to consider. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore social media use and the weather.

Resources & References

Worse Weather Amplifies Social Media Activity — A 2025 study in Psychological Science by Kelton Minor, Esteban Moro, and Nick Obradovich shows that extreme weather events significantly increase social media use, often more than major cultural celebrations. Read the study here
.

We often blame the weather when we’re feeling low, or give it credit when we’re feeling great. But research shows our moods aren’t actually driven by sunshine or storms. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the surprising psychology of weather and emotion.

Reference: Lucas, R. E., & Lawless, N. M. (2013). Does life seem better on a sunny day? Journal of Personality and Social Psychology. https://pubmed.ncbi.nlm.nih.gov/23607534/

Discoveries can make a lot of money, so can you enhance the discovery process with more money? In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore a new study that examines this exact question.

When our actions hurt someone or lead to a bad outcome, it can be uncomfortable to acknowledge that we’re at fault, yet as Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore in this episode of Two Guys on Your Head, taking responsibility for our actions can yield long-term psychological benefits we shouldn’t overlook.

We all know someone who seems to dislike everyone, until they decide they like you. But what happens next? In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the psychology behind people who hate everyone.

The way we dress can say a lot about who we are, especially when it comes to rank. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore how what we wear conveys our agency, power, and autonomy.

The way we dress, whether to stand out or blend in, can say a lot about who we are. But what influences that choice? In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore how uniforms can shape our identity, behavior, and sense of belonging, and what they reveal not just about us as individuals, but about the culture and society we live in.

What we wear not only expresses who we are, it also shapes how we see and interpret the world around us. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the surprising psychology of style.

Turns out that understanding the why and how of play in our everyday lives is a serious business, and a lot of fun! In this episode of Two Guys on Your Head,  Rebecca McInroy, Art Markman, and Bob Duke join Alison Preston, Kirk Lynn, and Sarah Abraham from a special presentation at the Texas Science Festival on the psychology, science, and performance of play!

Listen to the full conversation, The Psychology, Science and Performance of Play.

You don’t need to be wildly witty or irresistibly charming to give a great talk; you just need to be yourself. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke share why authenticity matters most, along with a few practical tips that can take your speaking skills to the next level.”

How do you bring human-centered design into systems that weren’t built with humans in mind?
In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore how small, thoughtful changes, even in complex, rigid systems, can prevent problems and demonstrate that people matter.

Have you ever been forced to sit through hours of training because someone in another department made a mistake that has nothing to do with you? This “fire hose” approach that organizations sometimes take to address problems is surprisingly common. In our first episode of a series on the psychology of human-centered design,  Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy look at how well-meaning administrative decisions can miss the mark, waste time, and forget that people are, well, human.

If threatening punishment is not an effective way to change behavior or motivate people, why do we continue to do it? In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy wrap up their exploration of the psychology of punishment by examining why we rely on threats and why they still don’t work.

Not all punishment is created equal. While punishment can serve many purposes, it’s not always effective when it comes to changing behavior, especially if the goal is simply to avoid getting punished. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy continue their exploration of the psychology of punishment, focusing on its signal value and what that means for behavior change.

In the moment, threatening punishment to see behavior change might seem like a good idea, but does it work? It turns out it depends on your goal. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of punishment and reveal why scolding, threats, and consequences might get short-term results but rarely lead to lasting change.