Rebecca McInroy

The Psychology of Popularity

We often assume our choices reflect personal taste: selecting the “best” products, enjoying the movies we “want” to see, and listening to the music we believe is “good.” Yet underlying these decisions is the powerful influence of popularity. It doesn’t just affect what we buy—it informs how we evaluate ideas, people, and beliefs.

In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy examine the psychology of popularity and its impact on our everyday judgments.

How We Determine Value (Rebroadcast)

Humans may take the card we swipe for granted at the grocery store when we buy food, or look at our bank balance and not even think of how unique it is that we can translate those little numbers into experiences and things. It’s merely one of the benefits of having big brains.

In this edition of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of how our brains determine value.

The Weather and Social Media Use

We spend an increasing proportion of our time online, and, given the importance of social media to human welfare, the external factors that shape online behavior are important to consider. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore social media use and the weather.

Resources & References

Worse Weather Amplifies Social Media Activity — A 2025 study in Psychological Science by Kelton Minor, Esteban Moro, and Nick Obradovich shows that extreme weather events significantly increase social media use, often more than major cultural celebrations. Read the study here
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The Weather and Your Mood

We often blame the weather when we’re feeling low, or give it credit when we’re feeling great. But research shows our moods aren’t actually driven by sunshine or storms. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the surprising psychology of weather and emotion.

Reference: Lucas, R. E., & Lawless, N. M. (2013). Does life seem better on a sunny day? Journal of Personality and Social Psychology. https://pubmed.ncbi.nlm.nih.gov/23607534/

https://pubmed.ncbi.nlm.nih.gov/23607534