Rebecca McInroy

The Weather and Social Media Use

We spend an increasing proportion of our time online, and, given the importance of social media to human welfare, the external factors that shape online behavior are important to consider. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore social media use and the weather.

Resources & References

Worse Weather Amplifies Social Media Activity — A 2025 study in Psychological Science by Kelton Minor, Esteban Moro, and Nick Obradovich shows that extreme weather events significantly increase social media use, often more than major cultural celebrations. Read the study here
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The Weather and Your Mood

We often blame the weather when we’re feeling low, or give it credit when we’re feeling great. But research shows our moods aren’t actually driven by sunshine or storms. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the surprising psychology of weather and emotion.

Reference: Lucas, R. E., & Lawless, N. M. (2013). Does life seem better on a sunny day? Journal of Personality and Social Psychology. https://pubmed.ncbi.nlm.nih.gov/23607534/

https://pubmed.ncbi.nlm.nih.gov/23607534

Human-Centered Design: Administration

Have you ever been forced to sit through hours of training because someone in another department made a mistake that has nothing to do with you? This “fire hose” approach that organizations sometimes take to address problems is surprisingly common. In our first episode of a series on the psychology of human-centered design,  Two Guys on Your HeadDr. Art MarkmanDr. Bob Duke, and Rebecca McInroy look at how well-meaning administrative decisions can miss the mark, waste time, and forget that people are, well, human.

Signal Value and Punishment

Not all punishment is created equal. While punishment can serve many purposes, it’s not always effective when it comes to changing behavior, especially if the goal is simply to avoid getting punished. In this episode of Two Guys on Your HeadDr. Art MarkmanDr. Bob Duke, and Rebecca McInroy continue their exploration of the psychology of punishment, focusing on its signal value and what that means for behavior change.

Apathy and Value Systems

Our culture, personal reflection, and life experiences shape how we understand our value within larger systems, and this, in turn, affects how we see our role in creating change. In the third and final installment in our Two Guys on Your Head series on the psychology of apathy, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy discuss how our value systems influence apathy, motivation, and our sense of connection or isolation—and why it matters.

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How To Combat Apathy

When the weight of the world feels overwhelming, tuning out can feel like the only option. But what happens when apathy becomes a habit, and how do we break free from it?

In this episode, the second in our Two Guys on Your Head series on the psychology of apathy, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy shift from understanding why apathy takes hold to exploring how we can overcome it.