Two Guys on Your Head

Two Guys on Your Head > All Episodes

May 1, 2014

The Persistence of False Beliefs

By: Rebecca McInroy

Our world these days is heavily laden with a constant flow of information moving through our minds.  It’s unavoidable.  How do we determine what of that steady information stream we will choose to believe?  Once we’ve made that choice, what if we later find out that the information was false?  How do we shed false beliefs?  It’s a very biologically expensive thing to demand from our brains to change our beliefs.

On this week’s show, the good doctors, Art Markman and Bob Duke, discuss with Rebecca and analyze the process of belief formation and why our false beliefs are so persistently insistent that we reconsider them. In short form, our beliefs inherently require a certain amount of faith in the validity of the evidence that we recognize as support for those beliefs.  An idea creates an imprint in our minds of the thought patterns that we use to justify our commitment to accepting a belief as true or false, whatever the case may be.

If we learn information later that challenges the validity of our belief, or if we downright learn that the belief was, in fact, false, we are then required to use our biological energy to create a new thought pattern imprint over the old one.  It’s energy expensive.

The easiest way to view the world and the variety of differing beliefs or opinions in it is to identify ourselves with the people who share our beliefs.  We tend to divide the world into two categories – 1) the people who share our beliefs, and 2) the idiots.  While this may conserve energy, which it does (and we are instinctively programmed to conserve our energy,) the more energy expensive option of considering and learning to appreciate differing beliefs or opinions is more socially appropriate.  You’ll have more friends if you are open to accepting differing beliefs, essentially.

Our current and rapidly developing technology-loaded existence can be very isolating.  Society, these days, doesn’t require much confrontation with differing beliefs that will challenge our own, so we have to manually inject such exposure into our lives.  In the non-stop stream of constant information flowing, try examining something outside your usual path.  If you identify as a Democrat, watch Fox News. If you’re a Republican, watch the Colbert Report.  You might find something interesting.


Episodes

March 13, 2026

Dignity

Dignity is core to our humanity and woven into our sense of agency, authenticity, and the way others treat us, yet what it looks and feels like shifts across cultures, circumstances, and relationships. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy explore the psychology behind […]

Listen

March 6, 2026

Neuroticism Part III: Support

People high in the Big Five personality trait of neuroticism generally experience more negative than positive feelings each day. In this final episode of our three-part series on the psychology of neuroticism from Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of support. Big Five […]

Listen

February 27, 2026

Neuroticism Part II: Social Media and Personality Tests

People high in the Big Five personality trait of neuroticism generally experience more negative than positive feelings each day. In this second episode of our three-part series on the psychology of neuroticism from Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the impact of social media, the […]

Listen

February 20, 2026

New Research in Neuroticism

People high in the Big Five personality trait of neuroticism generally experience more negative feelings and fewer positive feelings each day. In this first episode of a three-part series on the psychology of neuroticism from Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy discuss some new research that explores […]

Listen

February 13, 2026

Compliments

We may think that giving someone a compliment just makes them feel good, yet as Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy discuss in this episode of Two Guys on Your Head, the benefits of complimenting others reach far beyond the expression of praise or admiration.

Listen

February 6, 2026

Theory

 A theory serves as an analytical tool to explain “why” and “how” events occur, rather than just describing them. Yet, all too often, the way we use the idea of a theory obfuscates the real value of what a theory is: a structured, evidence-based explanation for natural or social phenomena, constructed using the scientific method […]

Listen

January 30, 2026

Psychological Safety, Safety, and Trust

There is a difference between being safe and thinking you are safe, and the bridge between those two things is built on trust. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the difference between psychological safety and the psychology of safety and how […]

Listen

January 23, 2026

Compensation

Compensation is about more than just a paycheck. It’s about feeling valued, secure, and supported, but we don’t always think about it that way. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy talk about the psychology of compensation.

Listen