The Beaches

The Beaches: “Blame Brett” (KUTX Pop-Up at ACL Fest)

The second Friday of October is upon us, and Austin City Limits Music Fest is about to be in full effect once again. And in the interim that is this Thursday, we got a twofer for ya: a reflection on last weekend and a hint on what to expect for this next one.

So although it’s finally starting to feel a little more like Fall around here, there’s really no bad season to get behind The Beaches. These masters of fashion have been at it for a decade straight now, solidifying the soundtrack to a generation and proving proficiency (sans predictability) in the indie pop rock realm with each release. And after snagging the Juno Award for Breakthrough Group of the year in 2018 and the Juno Award for Rock Album of the Year in 2022, this past March the quartet scored another milestone in winning the Juno Awards for both Group of the Year and Rock Album of the Year.

The Beaches are back at it bringing a bit of The Six down to ATX twice over the next couple days with a completely sold out show 6:30PM tonight at Scoot Inn for Backline’s World Mental Health Day Event followed by a return to the T-Mobile stage 3:20PM this Saturday at ACL Fest, so you may want to give a single day pass a second consideration before The Beaches blow up even more. Because they’re only getting better, y’all. Like, looking back at last Saturday, the Ontario sisterhood rocked it (shades donned and sass intact) on their highest-charting single to date and the album opener off last September’s Blame My Ex, “Blame Brett”with a semi-acoustic rendition that undeniably takes on a new character while keeping the spiteful spark of its anthemic studio counterpart in place. Sorry, Brett; this one ain’t for you. But it sure does slam even with that sole egg shaker keeping the beat.

The Beaches: “Orpheus”

Like the Jan Brady of national holidays, Labor Day is an oft-overlooked middle child between the Fourth of July and Thanksgiving. So, quick bit of “birthday” trivia; although it’s American-manufactured, some historians believe Labor Day may have been inspired by Toronto’s worker-centric parades held in 1882. Which means we ought to recognize our neighbors to the North and celebrate with some continental solidarity. However, if you got screwed out of the long weekend for whatever reason, you can find a instant escape with The Beaches.

Their namesake canonically pays tribute to a shared neighborhood, but it also evokes the quartet’s willingness to bury college plans in the sand and fully invest themselves in their music. Nowadays, in light of more than 50 million stream on Spotify alone, three JUNO Awards, and fanship from Elton John, it’s damn near impossible to cast doubt on that decade-old decision. Lately, however, inspired by the likes of Austin’s own Dayglow, The Beaches have seemed to heed changing tides and begun testing deeper waters of indie pop after years in the rock sandbar. This questionable shift comes right after the full-length merge of The Beaches last two EPs and a U.S. tour kicking off next month, but as we’ve learned before, it’s best to trust The Beaches’ intuition. Considering the pulsing, Phoenix-esque, indie pop masterpiece “Orpheus” that just came out? Give ’em all the resources in the world for them to do whatever the hell they want.