sxsw 2026

The Future of Music at SXSW

South by Southwest is changing. The festival has been shortened to 7 days. There is no dedicated music weekend. The convention center is being renovated and won’t be finished for 3 years. So what will music at SXSW 2026 look like? Brian Hobbs, VP of Music at SXSW, sits down to talk about the future of the festival.

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Is SXSW Over? (feat. B. Hobbs of SXSW)

On this week’s episode we interview B. Hobbs who is the Director of Programming for SXSW to discuss the changes for next year. We also have some brand new hip-hop facts and of course Unpopular Opinion with Fresh himself.