After years of supporting Deezie Brown and Jake Lloyd individually, it’s beautiful watching them both earn exponential exposure with this hip-hop/R&B phenomenon that is Geto Gala. The latest phase of a fruitful friendship, Brown and Lloyd had already shared a fair amount of stages together pre-pandemic before capitalizing on their bar-trading chemistry with their eponymous February 2021 studio debut. Alongside its delightfully-southern Chopped and Slowed counterpart, The Geto Gala EP probably played a part in Brown and Lloyd separately scoring their first official ACL Fest sets last October, where informal versions of the full Geto Gala band ended up backing each solo performer.
Between then and now, the Geto Gala gang’s apparently upped their game for a whole gauntlet of live gigs, at least based off the applause they garnered last Thursday morning when they transfigured our Scholz SXSW space into the Geto Garten. With a set that’d make Big Pokey proud, and a crowd that was happy to “fifth wheel” alongside the band, Geto Gala sure as hell had “Sumn’ to Say” at SXSW. We’re just hoping our invitation’s still good for the next Gala.