electronic rock

Mass Minor: “Worthy”

Even though its initial ubiquity arrived in the late ’70s/early ’80s, synth-driven compositions, regardless of which decade they came from, continue to sound intrinsically futuristic. I mean down to the digital DNA underneath the instrument’s nuts and bolts, the synthesizer has always embodied a sci-fi aesthetic. Of course, nearly a half century down the line, even with astounding breakthroughs in MIDI technology, there’s a certain retro quality to pushing the synth front and center of arrangements, regardless of genre. As such, Austin’s synth scene is like a perpetual time machine, one that sends listeners back to the ’80s glory days of synth pop before hurdling them into the distant unknown. Within that crowd, we’re proud to have Mass Minor call our town home. Beginning with their 2020 debut LP Become Each Other, this trio’s top-graded a sense of timelessness through synth-pop, synth-wave, and electronic rock. They spent much of last year captivating crowds, including appearances at SXSW and supporting slots alongside our July 2022 Artist of the Month Urban Heat and Depeche Mode tribute project Strangelove. But in 2023, considering their rise amongst “uncertain times”, Mass Minor is set to beckon in the post-public health emergency era of COVID with a new piece of temporal exploration. For their upcoming sophomore full-length Mass Minor teamed up with Robert Plant/David Bowie producer Tim Palmer, with a release date set for later this year. Today Mass Minor emerges from their neon-bathed portal with the record’s lead single and their first studio since the turn of the decade. Kicking off with a Tron-ready arpeggiator, “Worthy” wheelies right past the competition with turbulent subdivisions, heroic vocals, and a whirlwind of a hook, which at just over three minutes, makes it an ideal choice for your next montage sequence, be it working out, working through personal stuff, or straight up saving the world. Is it f-ing not enough? Hell no. It’s beyond “Worthy”.