We’re struggling to find the exact quote, so maybe we just imagined it, but we’re pretty sure Notorious B.I.G. said something along the lines of, “Ready to Die was 10% skill and 90% the chronic”, alluding to his lauded lyricism. And while we don’t advocate for substance use as a sole source of inspiration, we do appreciate how much a quick smoke session can convince a lyricist to get comfortable and let the beat play as long as it needs. Because when an un-rushed set of free-association bars have spent enough time in the oven, they often come out hotter and fresher than your run-of-the-mill one-take freestyle.
That brings us to Austin’s Breadcouch, who’s been baking his eccentric brand of alternative hip-hop/R&B since 2020. The multi-genre fusion of Breadcouch’s boundary-less beats really lends itself to the versatility of his vocals, which switch between rapping and singing for evenly-toasted slices of bedroom soul-pop, electronica, trap, boom bap, and even indie rock, all from the same, surprisingly-cohesive loaf. And although you could sample a few brief crumbs from Breadcouch’s expansive catalogue and label his style as “wordy” or “busy”, we respect the grains of brevity that Breadcouch brings to his hooks.
Case in point: a new tune featuring fellow Austin rapper-producer Ben Buck, “WAIT”. They’ll both be performing at Hole in the Wall tonight for the Speaker Bump Social, so smoke ’em if you got ’em, and let the hazy wordplay, sativa-scented samples, blunt-ready bass, and doja-derived drums of “WAIT” whisk you through this showery Wednesday.