truck

‘Good Night, Irene’ follows a courageous woman’s story in the WWII Red Cross

It was the second hottest summer on record for Texas, but is it safe to ask if it’s over? What to expect as a cold front pushes into Texas. Matt Lanza of Space City Weather with a look at whether today marks a turning point.

Gun violence numbers are changing how many feel about safety in a North Texas suburb. KERA’s Caroline Love with more from Allen.

Google launches an effort to combat spam, but will it work? Tech expert Omar Gallaga with more.

A border bottleneck raises red flags as Texas ramps up truck inspections.
And a Texas Book Festival preview with the author of ‘Good Night, Irene’.

Ideas for combatting the trucking shortage

Five men are handed over in Mexico along with a letter purportedly from the Gulf Cartel apologizing for the “senseless crime” of violently kidnapping four Americans, leaving two of them and one Mexican dead. U.S. officials say the apology seems authentic, though perhaps not sincere.

What’s being done to combat the nation’s shortage of truck drivers.

A sneak peek at the start of SXSW Film as the festival kicks off in Austin.

And the week in politics with the Texas Tribune.

Texas Standard: April 12, 2022

As evidence mounts of atrocities by Russian forces in Ukraine, the conversation shifts beyond war crimes to allegations of genocide. Ukraine says civilian killings constitute genocide. We’ll have a Texas expert on how and why that term is contentious, and what it could mean for the future. Also closer to home, with population growth in Texas, demand for concrete grows and Black and Hispanic communities in Houston disproportionately affected by concrete batch plants. We’ll have more on analysis by the Houston Chronicle. And federal dollars flowed to Texas landlords who pledged not to evict tenants during the pandemic. But many were evicted anyway. So what happens next? Those stories and more today on the Texas Standard:

Texas Standard: April 15, 2021

The governor claims we should be very close to herd immunity. What does the chair of the Texas vaccine allocation panel have to say? About 25 percent of Texans now reported to be vaccinated… far from what public health experts have estimated is needed for herd immunity. We’ll hear more. Also a turning point in what’s been called the eternal war and why some have lingering concerns about plans to get the U.S. out of Afghanistan by 9/11. And in a state that leads the nation in fatal crashes involving large trucks, a bill rolling thru the state house that would make it harder for people to sue trucking companies. Those stories and more today on the Texas Standard:

Texas Standard: May 21, 2020

To vote by mail in Texas, or not? A familiar back and forth is playing out in the courts with enormous stakes in a presidential election year. If you call elections official and request a mail in ballot because you’re afraid of catching the Coronavirus, are you breaking the law? We’ll hear how the top election official in Texas’ capitol city is answering that question, among others. Also, questions raised about contracts awarded to get food that might otherwise be wasted to people in need. Plus a potential tsunami of evictions and much more today on the Texas Standard:

Out-Texas Me This!

About a month ago, my son went off to college with my Jeep, and I needed to get another vehicle. I had been truckless for a few years – a rare condition in my life – and I decided I wanted to fix that right away. For a long time, I had wanted a King Ranch Edition Ford pickup, with those fine leather seats, carrying the classic brand of the ranch I hunted on as boy. So now, I had the chance – and the reason – to buy one.

With two kids in college, it was no time to splurge on a new one, but I thought I might find a previously-owned truck that would satisfy my longing. Thanks to the wonders of the internet, I was able to search for just what I wanted: a one-owner vehicle in near-mint condition being sold by an owner who had elaborate maintenance records and a pristine Carfax report. I found what I was looking for in San Antonio, 300 miles from where I live down in the Valley.

So I contacted the owner and we made a gentleman’s agreement as to price over the phone, and I headed up to look at it. I loved it – beautiful truck, dark brown with tan trim. Meticulously maintained. I said, “Let’s do it.” So, he pulled out the title to begin the paperwork and I was surprised to see that his name was William B. Travis.

I said, “I guess you know, you’re kind of famous.”

He said, “Yes, I do have a famous name. And I have the whole name, too. I’m William Barrett Travis and I’m also a descendant.”

I was astounded by the coincidence. I thought, “Here I am, a specialist in Texas lore and legend, about to buy a King Ranch pickup from a descendant of the commander of the Alamo, and he still lives in San Antonio. How cool is that?” In the favorite word of my teenage son, “Awesome!”

We finished up the paperwork and payment, and he walked me out and gave me a detailed tour of all the unique features of the truck and directions on how to get back to the expressway to head home. I could tell he was a little sad to let go of the pickup. They’d had many good years together. I said, “I promise I’ll take good care of her.”

So, I drove my new truck (new to me, anyway) back to the Valley. It was good to be riding high in the saddle once more, driving into a blustery coastal wind without breaking a sweat.

In fact, I drove my King Ranch Edition pickup with its Alamo lineage, back through the actual King Ranch, while eating a Whataburger and listening to Willie Nelson’s “On The Road Again.”

I have just have one thing to say: “Out-Texas Me That!”

The only thing that would have made it better is if a Southwest Airlines jet had done a flyby at 200 feet and given me a wing salute.

In the Land of Pickups, Texas is King

To paraphrase Robert Duvall in Apocalypse Now, “I love the sound of a diesel engine in the morning.” Could be a pickup, or a tractor, or an 18 wheeler. But I love the sound, because it sounds like adventure. It is the sound that says we’re off on a road trip, or going fishing, hunting, or simply taking livestock to auction, to make more money for more adventure.

In Texas we buy more pickup trucks than any other state. Not all diesel of course, but taken all together we buy more pickups than any other state. In fact, there is not even a respectable second place. You have to add California and Florida and Oklahoma together to get a respectable second place in truck sales. And if Dallas and Houston were a state, they would be number two in truck sales, behind the rest of Texas. That’s a lot of trucks, y’all.

One fourth of all new vehicles sold in Texas are pickup trucks. Pickups are the luxury cars of Texas. In Texas, the number one status symbol is not a Mercedes or a BMW, it is a big, powerful, fully decked out pickup like a Ford F-250 or Chevy or Dodge Ram 2500, with a Power Stroke, Duramax or Cummins diesel. Texas is so dominant in Truck sales that auto companies sometimes divide their national marketing into North, East, West, and Texas. Hence the slogans, “Built Texas Tough,” and “Built by Texans for Texans,” you hear in so many ads.

You know the old saying in show business? If you can make it in New York you can make it anywhere? Well, for trucks it is this: “If you can make it in Texas, you can make it anywhere.”

The flagship truck for Texas appeal is Ford’s King Ranch edition pickup. Everybody knows that The King Ranch is the most famous ranch in Texas and known throughout the U.S. as an icon of manliness. It was a stroke of marketing genius, 15 years ago, when Ford wrapped their truck in the manly ethos of the King Ranch brand. Every leather seat within the truck is emblazoned with the King Ranch Running W cattle brand. Macho sublimity.

The King Ranch uses only Ford trucks. It has about 350 of them throughout its various divisions. The King Ranch edition pickup is the best selling of all Ford’s specialty brands. 1 out of every 5 Ford trucks is sold in Texas. 40 percent of the King Ranch models are sold in Texas, leaving a respectable 60 percent for those across North America who want to feel a little bit Texan every time they drive. Ford is not alone in the specialty market. Chevy and GMC have Texas editions – so does Ram, with its Lone Star edition – and so does Toyota, whose full size pickups are all built in San Antonio.

As long as Truck companies are into specialty models, I have a couple of suggestions: the South Padre edition, featuring large beach tires, a tailgate grill and a surf pole rack on the front – all standard. We could use a Big Bend edition – standard features would be off road tires, a 12-inch factory lift kit, and a front bumper winch. I don’t expect royalties. Just a free truck.

Country music has a whole genre of devoted to praise of pickups and their drivers. We have “The Pickup Truck Song,” by Jerry Jeff Walker, “Mud on the Tires” by Brad Paisley, “Rough and Ready” by Trace Adkins, and “Pickup Man” by Joe Diffie, to name a few in a crowded field.

Even women say that men who drive trucks are better lookin’ than men in cars. Insure.com conducted a poll last year and found that women say that men who drive trucks are the most attractive. And they were quite specific about it. A black pickup is best. They went even further – a black Ford pickup makes men the most attractive they can be. So I guess the Black Ford King Ranch edition, would be the kind of perfect driving prescription for Texas men wanting to spiff up their image. I told my wife about it and she said, “Yeah? Well you can’t have one. If you want another truck you can have that white ’66 Chevy Truck on blocks in your brother Redneck Dave’s back yard. Fix that up.”

W.F. Strong is a Fulbright Scholar and professor of Culture and Communication at the University of Texas Rio Grande Valley. At Public Radio 88 FM in Harlingen, Texas, he’s the resident expert on Texas literature, Texas legends, Blue Bell ice cream, Whataburger (with cheese) and mesquite smoked brisket.

Texans & Their Trucks

If there’s one thing most Texans can agree on, it’s a love of trucks. Whether you favor the vintage variety or something new with all the bells and whistles, trucks have a special place in this state. That was the inspiration for Typewriter Rodeo’s Kari Anne Roy as she wrote this week’s poem.