For wannabe solo acts, the endlessness of electronic music and accessibility of home studios offers an appealing amount of autonomy; rather than recruit a rag-tag rhythm section or accompanist and tease out tunes take after take, you can hunker down, sequence all sorts of sounds out, quantize if needed, and call it a day. And like Toro Y Moi’s Chaz Bundick with his dance alter ego Les Sins, Austin producer-singer Joy Baldwin’s been intermittently stepping away from the guitar-pop court of King Air to reign over retro synth tones, samples, and loops as Steel Gemini.
Steel Gemini pairs Baldwin’s penchant for sassy and accessible pop formulas with ’80s-style drum programming, alternative-inspired chord progressions, and a ton of LFO love. Contrastingly titled, “End of It All”, Steel Gemini’s debut single dropped midway through last December. Just before SXSW, Steel Gemini’s second installation “What Would Your Girlfriend Say” cemented Baldwin’ as ‘s coquettish creativity within the electro-pop crowd. There haven’t been any overt suggestions of a full Steel Gemini record release quite yet, but we’ll buddy up and throw elbows the second there are.
Today Steel Gemini torched us with brilliantly bombastic 808s, Timbaland-derived MIDI choices, club-ready snaps, hazy harmonies, and untethered melodies with the hot to the touch “Twin Flames”. Only way to get burned by “Twin Flames”? By not cranking it all the way up and letting the bass rattle you right out of the work week.