Primo the Alien

Primo the Alien: “Move”

With only one week left in LGBTQ+ Pride Month, we gotta get in as much queer representation as possible. So on the verge of Pride in Local Music tomorrow afternoon and evening, today we’re highlighting one of Austin’s most eccentric musical personalities, Primo the Alien. Aside from recent strides like making their ACL Fest debut last October and descending down to KUTX’s Rock the Park concert series a couple weeks later, this intergalactic master-of-MIDI and celestial synth-wizard has an incredibly prolific studio output – a Milky Way of singles often complemented by vibrant music videos. Style-wise, the synthesizer and MIDI sampler are always close at hand, so it makes sense that this singer-producer orbits around all things pop – synth-pop, electro-pop, dance-pop, you name it. Ahead of their slot 7PM tomorrow on Pride in Local Music’s main stage for the festival’s fourth celebration, this morning Primo dropped their fifth single of the year. Far from lost time at just shy of three-and-a-half minutes, “Move” will abduct your headspace with Tropical House chords, tasteful retro synth tones, perfectly-saturated beats that beg for the dance floor, and of course Primo’s indestructible, superstar-nearing-supernova singing.

Primo the Alien: “Worlds”

Pop’s a broad spectrum, a mega-genre that pushes the boundaries of modern production but becomes plenty accessible thanks to foolproof earworm formulas. Austin singer-producer Primo the Alien is something of a pop stalwart, with a discography primarily defined by ’80s-style synth-pop. But it’s the 2020s, and Primo’s keen to keep with the times. So with the added encouragement of an Austin Music Award “Best Pop” nomination this year, Primo the Alien’s beginning to move towards contemporary electro-pop. Primo’s got a lot on their plate for 2022, including an appearance Weekend One at Austin City Limits Music Festival. Primo’s also playing For the Love of SIMS: A Benefit Concert to Support Emotional Wellness in Our Music Community 7:45pm tomorrow night at Far Out Lounge, opening for fellow KUTX favorites Max Frost and Sir Woman. However the biggest piece of news from Primo comes today courtesy of a new standalone single. Intended as an empowering anthem for women who feel marginalized in the male-dominated music industry, “Worlds” will wow you with Primo’s impeccable vocals, saturated synths, and brain-draining dubstep breakdown in its finale.