On this Black Friday, how marketing created a legacy of pirates in the air over Texas, affecting music culture and politics way beyond. With shopping season officially underway, we often think of hyper-commercialism as a byproduct of Madison Avenue. But one could make the case that America’s hype machine got its start along the border of Texas and Mexico, a million watts of power leading to a revolution of outlaw broadcasters still making a mark today. They’re our focus this hour: the pirates of the airwaves. From coast to coast and line to line, it’s Texas Standard time.