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March 1, 2024

There is a lot of psychology that goes into how, when, and why we part with our money, and to be sure marketers know this very well. In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about the psychology of the freebie and how to take control of what we spend.

February 23, 2024

A Case For Curiosity Part II

Two Guys on Your Head

By: Rebecca McInroy

Have you ever wondered about something but didn’t ask about it because you thought it was something you should already know about? You may have worried someone might think less of you for not knowing. It turns out that that happens more often than we’d like to admit mainly because of subtle judgments we may have received early in life. However, curiosity is a vital part of what it means to be an intellectually flourishing human so how can we ensure we are nurturing curiosity in ourselves and others?

In part II of A Case For Curiosity with Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about strategies to cultivate curiosity.

February 16, 2024

A Case For Curiosity Part I

Two Guys on Your Head

By: Rebecca McInroy

Being a curious person and finding out about things that interest us is a wonderful element of what it means to be human. In the first part of our look at the psychology of curiosity with Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke talk about why we should be open to curiosity, and the unforeseen barriers that could be in our way.

February 13, 2024

Risk Assessment

Two Guys on Your Head

By: Rebecca McInroy

How we understand, assess, and determine what risks we are willing to take can change depending on many variables, but what we might not consider is that much of this is happening below our conscious awareness.

In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke conclude their series on risk by looking at the psychology of risk assessment.”

February 2, 2024

Desire and Risk

Two Guys on Your Head

By: Rebecca McInroy

How we understand, assess, and determine what risks we are willing to take can change depending on a variety of variables, but what we might not consider is that much of this is happening below our conscious awareness.

In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke discuss the influence desire has on risk.

January 26, 2024

The Psychology of Risk

Two Guys on Your Head

By: Rebecca McInroy

With this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke begin our series on the psychology of risk.

January 20, 2024

Tipping

Two Guys on Your Head

By: Rebecca McInroy

According to the

According to the Pew Research Center, 72% of Americans say tipping is expected in more places today than it was five years ago. It seems everywhere you make a transaction the swiveling iPad is urging you to choose a percentage to tip before you sign.

This cultural shift

This cultural shift in our consumer activity is not only disconcerting but can leave us feeling guilty or manipulated. In this edition of Two Guys on Your Head, Dr. Art Markman, and Dr. Bob Duke explore the psychology of tipping.

January 11, 2024

How Our Brains Process Reading Vs. Listening (Rebroadcast)

Two Guys on Your Head

By: Rebecca McInroy

Have you ever wanted to tell a friend about a book you just discovered by saying, “I’m reading…” then you have to qualify that by saying, “Actually I am listening to it.” Maybe you feel a bit like a cheat or an imposter? Well, you should not! Listening is different than reading because our brains process information in different ways, but as Dr. Art Markman and Dr. Bob Duke explore in this episode of Two Guys on Your Head, it might be more interesting than you think.